I love this piece of film. Their whole campaign might be controversial, but the overall message is all about LOVE. United Colors of Benetton are known for their outrageous advertising, but it always gets coverage and media attention, which can only be seen as a plus for their brand.
What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.
No comments:
Post a Comment