So..

Sorry, I've been a little absent of late! I had my trip to New York and then had a marketing report to write and lot of other silly excuses. But hooray, the report is done and handed in. It was basically my life for three weeks, but I'm happy with the results. Our brief was to introduce a new product range in to an already existing brand. I chose Mango, as I've always been a fan of their brand and wanted to learn more about the company. I decided to introduce a Mango Home-ware range, as home-ware is such a growing market, many premium brands have delved in to this area such as Missoni and Ralph Lauren as well as medium priced brands such as Jigsaw and Zara.
I loved researching all the different brands and learning more about each company's brand identity as well as researching the home-ware market which was a totally new area for me.

I shall be updating more regularly from now on, especially as I begin to share my ideas about my up and coming projects at university. As well as updating my New York blog, which can I just say was the most amazing holiday!

xx